THE 1860 SETTLER MAGAZINE

Few South Africans will remember The 1860 Settler. This magazine, which catered for a South African Indian audience, was the result of the joint efforts of a Durban couple: Ronnie Pather, who served as editor and his wife Leila who was the advertising manager. Together they published ‘The Settler’ from the 1960’s until around 1978 (these dates are an estimate).

Billed as a bi-monthly family magazine, it featured articles on family life, fashion, beauty, cooking, cinema, as well as short fictional stories. These magazines give a fascinating glimpse into the interests of the Indian community during that era. Especially interesting are the many advertisements that feature local Indians – some of whom were community heroes or celebrities. These adverts provide an idea of the lifestyle goals which many middle class Indians must have aspired to reach.

As part of an ongoing project, future posts will offer an opportunity to look inside more editions of The Settler magazine.

NOVEMBER 1968

The November 1968 edition of The Settler, was a bumper issue celebrating the upcoming Diwali festival and the magazine’s achievement of the Audit Bureau of Circulations seal – an indication of the high standards maintained by the magazine.

Scan_20200525 (17)
The editorial page

 

Scan_20200525 (20)

 

Scan_20200527 (8)

Scan_20200527 (10)

Many articles addressed relationship and family issues.

Scan_20200529 (2)

 

Scan_20200525 (22)

Scan_20200525 (18)

Scan_20200527 (9)

This edition also featured three short fictional stories.

Scan_20200525 (21)

 

 

 

 

 

 

 

 

 

 

 

 

 

Scan_20200527 (11)

This magazine carried several articles on the newest car models including the Ford Fairlane 500, the Opel Rekord Coupe and the Datsun 1300 Pick-up.

Resources

The 1860 Settler magazine -Nov. 1968.

[The 1860 Settler Magazine was printed by Premier Press, Queen Street, Durban]

 

 

 

 

One thought on “THE 1860 SETTLER MAGAZINE

Add yours

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Blog at WordPress.com.

Up ↑

%d bloggers like this: